Digital agencies face a recurring challenge: project work is feast or famine. A white-label chatbot service offers something rare in agency economics — predictable, recurring monthly revenue without significant delivery cost per client.

The Opportunity

Your clients need chatbots. They do not have time to set them up, they lack technical background to optimize them, and they would not know where to start. That is your value proposition.

You deploy Chatsloop for your clients under your agency brand. The chatbot runs itself — your value-add is setup, training, ongoing optimization, and monthly reporting.

Revenue Model

Your cost: Chatsloop Business plan (multiple chatbots per account)

Your price to clients: £150–£500/month per client depending on size and complexity

Your margin: Typically 70–85% after time cost

For an agency with 20 chatbot clients at £250/month average: £5,000/month recurring revenue with low ongoing time commitment once clients are set up.

What You Deliver

Month 1 (Setup): Chatbot creation, training on client website, lead capture configuration, branding customisation, analytics setup, team training.

Ongoing (Monthly): Performance report, training updates after website changes, optimisation recommendations, quarterly strategy review.

White-Label Positioning

Present the service under your agency brand:

  • →"Agency Name AI Assistant" or "[Client Brand] Smart Chat"
  • →Your logo on reports
  • →Your email in notifications

Clients know they are using your technology stack — they do not need to know the underlying platform.

Ideal Client Profiles

The best agency chatbot clients are businesses where:

  • →After-hours leads are being lost (any service business)
  • →Appointment booking drives revenue (clinics, lawyers, consultants)
  • →Support queries are repetitive and trainable (e-commerce, SaaS)
  • →They have no time or inclination to manage it themselves

Building the Practice

Start with 2–3 existing clients who trust you. Set up their chatbots as a case study. Once you have results to show — leads captured, appointments booked, support hours saved — productise the offering and sell it to new and existing clients.

A white-label chatbot practice is one of the most scalable service lines an agency can add.